Five best practice tips for data management platforms

In my previous post about our new report titled The Role of DMPs in the Era of Data-Driven Advertising, I covered the data management platform (DMP) landscape, whether better data equals more paid media success, and how DMPs can be used to get advertising in front of the right people.

Today I’m going to cover five best practice tips that came out of the report that will help you take advantage of a DMP when it comes to your advertising efforts. 

Read more…

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