15+ examples of effective content marketing from healthcare brands

I’m always interested in effective content that comes from industries traditionally seen as quite ‘dry’. IBM’s content marketing strategy is a good example of this. 

This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly competitive market in which attracting ‘customers’ is a high priority. But marketing efforts among these organisations has not always kept up with the standard in other industries. 

Read more…

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