Three insights into B2B marketing from our trends report

The forces that have reshaped the consumer sector are increasing in B2B, demanding that marketers respond with a new emphasis on the customer experience. 

Our new report B2B Digital Trends, conducted in partnership with Adobe, explores the practical and philosophical shift occurring in business-to-business marketing.

Although every industry is changing at its own pace, there is universal movement toward an approach that looks more and more like consumer marketing.

The report looks at B2B in general and more specifically at the healthcare, manufacturing, technology and professional services industries.

In this post we’ll highlight three takeaways around the B2B shift toward customer experience…

Read more…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s