21 ways online retailers can improve customer retention rates

Understanding how to retain the customers that you have spent money acquiring is vital for any online business. 

Attracting a new customer can cost five times as much as keeping an existing one, so companies need to pay as much attention to retention as they do to acquisition. 

Here are 21 tactics ecommerce firms can use to keep customers coming back for repeat purchases, and avoid losing them to competitors… 

Read more…

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