#075: The (Un)Successful Use of Controversy in Advertising

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Emma, Official Sponsor of the UnPodcast

On this episode of the UnPodcast, we discussed controversy in advertising, and what makes such controversy successful or unsuccessful. We also shared a feel-good story about a college president who really cares and goes the extra mile, and how he made the difference in the life of one special graduate.

We also talked about a single bad employee’s bad behavior that cost the good company he works for several thousands of dollars in lost business.

http://cbsloc.al/1BkZjXO

Other topics include:

  • [00:02:25.18] He’s not very vindictive, but he has his moments
  • [00:03:38.21] The high cost of one bad employee
  • [00:04:48.14] When it takes a lot to get someone to fire you
  • [00:05:43.06] How companies make loyalty programs worth it
  • [00:06:09.09] Screwing up is one thing, but how it’s handled is a totally different thing
  • [00:06:53.24] Our relationship with Avis
  • [00:07:39.09] How experience gap impacts our feelings about a company
  • [00:09:01.17] Where brand erosion happens
  • [00:09:18.25] Why it’s never one thing
  • [00:10:29.06] Speaking of good customer service. . .
  • [00:11:08.09] When using semi-naked people on an ad backfired
  • [00:13:25.01] The funny thing about controversy
  • [00:16:30.14] How a company used controversy to play people like a fiddle
  • [00:21:00.26] Scott’s opinion on weight loss supplements
  • [00:21:51.20] When it makes sense to offend people
  • [00:22:47.29] Which petition would you sign?
  • [00:23:12.25] How the environment impacts the response to an ad
  • [00:24:23.24] The types of things that get tons of attention
  • [00:24:59.27] An awesome feel good story
  • [00:27:32.29] Why it’s not about being good on Twitter
  • [00:29:32.28] There are layers between some people for good reason
  • And so much more. . .
  • Social media doesn’t make you better or worse. It’s simply a mirror and a megaphone. [Tweet This]

    Items mentioned in this episode

    MyEmma.com/UnPodcast

    South Wales ‘Ride me’ bus advert sparks online backlash

    What We Can Learn from Protein World’s Social Media Engagement

    UnPodcast #67: Social Marketing for Colleges and Universities

    Benson Presides at Makeshift Commencement Ceremony for One Student

    Video provided by: AtomicSpark

    Audio recorded by: Wayne Cochrane Sound

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