Marketing in the finance industry can be challenging at the best of times.
Sometimes when you are surrounded by endless numbers, statistics and complicated graphs, it can be difficult to allow your creative side to shine.
The finance industry is especially challenging due to the promotional guidelines issued by the Financial Conduct Authority earlier this year.
Nevertheless, nothing is impossible. When it comes to inbound marketing, there are myriad opportunities out there for finance marketers.
Here are four great examples of finance companies doing a great job.